From £0 to £423,353 in sales. In 3 months.
How The Flavair launched a new category product with zero existing creative – and scaled to 22,000+ orders using Burst and Creator Ads.
The challenge
Launching from zero
The Flavair sells smoke-free aroma filters. A ritual product for people quitting nicotine. The kind of product that needs to be shown, not explained. New brand, new category. No awareness, no creatives.
They needed to:
- •Build video creative from scratch
- •Find angles that resonated with cold audiences
- •Test fast and wide without big upfront commitments
Traditional production didn't make sense. Slow, expensive, and risky.
The strategy
Volume + authenticity
The Flavair didn't bet on a single hero ad.
They produced multiple Creator Ads in parallel through Burst.
Each tested different hooks, angles, and creator styles.
Every ad ran from the creator's profile, not the brand's, and was built to feel native in the feed.
Winning ads were scaled. Losers were paused.
Because Burst is performance-based, underperforming ads cost almost nothing by design.
Creator Ads typically outperform brand-run ads by 20–40% on TikTok and Meta – The Flavair's results reflect the top of that range.
TikTok for discovery
Cold audiences, native formats. Find what resonates before scaling.
Meta for scale
Retargeting, Advantage+ testing. Double down on winners.
Success criteria
The results
3 months in
From zero creative assets to a profitable acquisition channel in under 90 days. Creator Ads drove the majority of new customer volume.
Metrics from Shopify + TikTok Ads + Meta Ads. No modelled attribution.
Key learnings
What made it work
Volume over perfection
They didn't wait for one perfect ad. They launched 10+ variations and let the platforms find the winners.
Native formats only
Every video looked like organic content. No logos. No scripts that felt like ads. TikTok and Meta rewarded it.
Fast creative refresh
New videos every few weeks kept CPMs low and prevented fatigue. The system was built for iteration, not one-and-done.
Creator Ads, not brand ads
Ads ran directly from the creator's profile. They looked like personal recommendations, not ads. That authenticity typically boosts ROAS by ~35%.
Burst handled the logistics
No sourcing creators, no contracts, no back-and-forth. Campaign launched in days from brief to live ads.
Want to launch like this?
Talk to a founder. We'll walk you through how Burst works and map out your first campaign.