How Burst Works: Running Your First Creator Campaign in East Africa
Burst lets East African brands run influencer campaigns themselves: browse creators, launch a campaign, and pay only for the real views you get. If you've never run one, here's exactly how it works, step by step — and what to expect at each stage.
What Burst is, in one line
A self-serve platform where you pick from hundreds of East African creators, brief them, approve their videos, and pay per view — no agency markup, no flat fees for posts that might flop.
Step 1 – Set up your campaign
Start with the goal: awareness, a launch, foot traffic — pick one and keep it specific. Then write a short brief (the one message you want people to remember, anything they must mention, the platform, and your budget). A tight brief on message, loose on execution, gets the best results.
Step 2 – Choose your creators
Browse creators by niche, audience and how their past content actually performed. Pick the ones who genuinely fit your product and audience — not just the biggest follower counts. A nano-creator with a tight local following often outperforms a bigger name.
Step 3 – Approve the content
Creators make their videos and submit them to you. You review and approve every video before anything goes live, so nothing posts without your sign-off. Check the message is right; resist rewriting their voice.
Step 4 – It goes live
Approved content auto-posts to the creators' accounts, and views are verified automatically. That means you're tracking real, confirmed numbers — not chasing screenshots.
Step 5 – Track real results
Watch views and watch time come in as they happen, and put more budget behind whatever's working. Because you're paying per view, your spend follows performance.
What makes it different
On the Essential and Done-For-You plans you only pay for the real views your creators deliver. No flat fee for a post that underperforms — if a video flops, you're not stuck paying full price for it.
Ready to run your first campaign
Pick a goal, choose a few well-fit creators, and set a budget that only spends on real views. When you're ready, see the plans.
