SafeBoda: 3 Million Views for SafeCar's Festive Campaign
When SafeBoda wanted SafeCar at the centre of Kampala's busy festive season, they turned to local creators. The campaign reached over 3 million views at a 16.31% engagement rate — on a budget of UGX 4,200,000, or roughly UGX 1.4 per view.
The influencers job
SafeBoda set out to position SafeCar as the safest, most affordable and stress-free way to move around Kampala in December — for festive errands, church gatherings and family runs. The brief was clear: short, authentic, engaging video content that made SafeCar feel like a natural part of the season, not an advert.
The approach
Creators built the campaign around real festive life — night-out diaries, after-work vlogs and festive lifestyle content — showing how SafeCar kept their movement smooth, safe and affordable. Because the content lived inside genuine moments rather than scripted promos, it held attention and felt trustworthy.
The results
- 3,019,430 views
- UGX 4,200,000 budget
- ≈ UGX 1.4 per view
- 16.31% engagement rate
Why it worked
Local creators, festive context and authentic formats did the work. The budget went to real, verified views — so SafeBoda reached over three million people for about UGX 1.4 each, with an engagement rate most campaigns rarely match.
