Yalelo: 1.8 Million Views Selling Fresh Fish With Local Creators
Yalelo sells fresh tilapia. Between October 2025 and May 2026 they ran seven Fish Drop campaigns on Burst, and the numbers add up to 1.8 million views from 18 Ugandan creators, at about UGX 5 per view.
The job
Make people crave the fish and tell them where to get it. Every campaign carried a concrete offer: Black November prices, free delivery on orders over 3kg, a price drop, or just the fish itself ("Hooked on Freshness").
The approach
The creators cooked. That's most of the strategy. No presenting-to-camera about product benefits, just tilapia going into pans in real kitchens, served at real family dinners. Food content works when you can almost taste it, and a cooking video from someone's actual home does that better than any studio shoot.
The campaigns ran roughly once a month, each with a new offer. So the brand stayed in feeds without going stale, and there was always a reason to order this week instead of someday.
The results
- 1,803,731 views
- 1,167,596 unique accounts reached
- 7 completed campaigns
- 18 creators
- 9.38% engagement rate
- about UGX 5 per view
Why it worked
Fish plus people who genuinely cook is a natural match, and the rotating offers turned viewers into customers. On pay-per-view pricing, a modest budget of under UGX 10 million across all seven campaigns kept producing views month after month.
