The Best Cohley Alternative for UGC
Pay for results, not enterprise fees
Cohley offers enterprise-grade managed services with SOC2 compliance and professional photography. But their pricing model means you pay premium rates upfront regardless of results. Burst flips this: you pay based on actual views or sales.
Trusted by leading brands
How the Two Platforms Compare
A side-by-side look at pricing structure, creator networks, and content rights
Pricing
Payment structure
Creator network
Content distribution
Usage rights
Credits
14-day free trial with up to £1000 in credits
Why Some Brands Prefer Burst
It comes down to how you want to pay for content and whether you need enterprise managed services or prefer self-serve control.
Cost Structure
With Cohley, you are paying enterprise rates of £160+ per video upfront, whether that video drives sales or sits unused. With Burst, you pay £97/mo and only pay for content that actually performs. Underperforming videos cost less by design.
Organic Validation
Cohley delivers assets for your paid campaigns. Burst content goes live on creator channels first, so you see what resonates organically before scaling with paid ads. You are not guessing which content will work.
Creator Incentives
Cohley creators get paid the same regardless of results. Burst creators earn more when their content performs, so they are motivated to actually drive engagement and sales, not just deliver assets.
What's great about Burst is that it drives sales twice. First from the creator's post, then again when I run it as an ad
Katrine Dahl Johansen
Marketing Specialist, Eleven Australia
Creator Ads: Where UGC Becomes Performance Marketing
Burst includes Creator Ads (Spark Ads on TikTok, Partnership Ads on Meta) so you can scale winning content as paid ads from the creator's authentic profile.
higher ROAS than standard UGC ads
Creator Ads run from the creator's actual profile, not your brand account. That authenticity converts better than any polished brand content.
Cohley lets you whitelist videos you think will work. Burst lets performance decide which videos are worth whitelisting.
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Stop paying enterprise rates for content that might work. Start paying for content that does. 14-day free trial with up to £1000 in credits.
What is Cohley? How Does It Work?
Cohley is an enterprise-focused content generation platform. They offer managed services with SOC2 compliance, AI-powered brief creation, and professional photography options.
Their focus is enterprise accounts needing SOC2 compliance and dedicated account management. Custom pricing typically runs £160+ per video and £32+ per photo, paid upfront regardless of how the content performs.
How Cohley typically works
What is Burst? A Different Pricing Model
Burst takes a different approach to UGC pricing. Instead of paying per asset upfront, brands pay based on actual results, either cost-per-view or commission on sales. The subscription is £97/mo, which includes access to 32,000+ creators.
The other key difference: creators post content to their own TikTok and Instagram channels, so you get organic distribution included. You also get full commercial rights to use the content in your paid campaigns.
How Burst works
When Cohley Makes Sense
Cohley is a good fit when you:
- Need enterprise-grade security (SOC2 compliance)
- Want managed service with dedicated support
- Need professional photography alongside video
- Have enterprise budgets and want white-glove service
- Prefer AI-powered briefs and content optimization
When Burst Makes Sense
Burst is the smarter choice when you:
- Want to eliminate the risk of paying for content that flops
- Need organic validation before scaling with paid ads
- Want Creator Ads that convert 35% better than standard UGC
- Run a Shopify store and need real revenue attribution
- Want creators as a performance channel, not just content vendors
Frequently Asked Questions: Cohley vs Burst for UGC
How does pricing compare between the two platforms?
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Cohley uses custom enterprise pricing with managed services, typically around £160+ per video and £32+ per photo. Burst uses subscription + performance pricing: £97/mo, then you pay based on views or sales generated. The main difference is enterprise vs self-service, and upfront vs results-based payment.
Which platform has more creators?
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Burst has 32,000+ vetted creators with self-serve access. Cohley curates smaller creator pools per campaign with managed service support. The approach differs: Burst gives you direct access, Cohley matches you through their team.
Do both platforms include ad rights?
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Yes, both include commercial usage rights. Cohley typically includes rights in their managed pricing. With Burst, you get full ad rights included and only pay based on how the content performs.
Can I run Creator Ads (Spark Ads) with Burst?
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Yes, Burst supports Creator Ads for TikTok and Meta. Content gets posted to creator channels and you can boost it as a paid ad with their handle attached. This organic-first approach validates content before you scale with paid.
Which is better for Shopify stores?
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Burst is built for e-commerce performance. Creators earn commission on actual sales, so they are motivated to drive revenue, not just deliver content. Full Shopify integration means you see exactly which creators and content drive sales. Cohley focuses on content delivery without native sales tracking.
Can I try before committing?
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Burst offers a 14-day free trial with up to £1000 in credits. Cohley typically requires a sales conversation to get started with custom pricing. Burst lets you test the platform immediately.
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