The Best ShopMy Alternative for UGC
Pay for results, not just content
ShopMy has built an impressive affiliate platform with 185,000+ creators. If you're exploring other options, Burst takes a different approach: performance-based pricing where you pay per view or commission, with full ad rights included for every piece of content.
Trusted by leading brands
Burst vs ShopMy Comparison
A side-by-side look at pricing structure, creator networks, and content rights
Pricing
Payment structure
Creator network
Content distribution
Usage rights
Credits
14-day free trial with up to £1000 in credits
Why Some Brands Prefer Burst
It comes down to how you want to pay for content - and who carries the risk if something underperforms.
Cost Structure
ShopMy charges £320-800/mo before you see any results. Burst starts at £97/mo with pay-per-view or commission - you only pay for content that actually performs. Lower barrier, clearer ROI.
Risk Allocation
With pay-per-view, underperforming content costs less by design. You're not gambling on creative - you're paying for proven results. That's risk you don't have to carry alone.
Creator Incentives
Burst creators earn more when their content performs - so they're motivated to actually drive engagement and sales. That alignment shows up in faster turnaround and content optimised for conversion.
What's great about Burst is that it drives sales twice. First from the creator's post, then again when I run it as an ad
Katrine Dahl Johansen
Marketing Specialist, Eleven Australia
Creator Ads: Where UGC Becomes Performance Marketing
Burst includes Creator Ads (Spark Ads on TikTok, Partnership Ads on Meta) so you can scale winning content as paid ads from the creator's authentic profile.
higher ROAS than standard UGC ads
Creator Ads run from the creator's actual profile, not your brand account. That authenticity converts better than any polished brand content.
ShopMy lets you whitelist videos you think will work. Burst lets performance decide which videos are worth whitelisting.
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Stop paying for content that might work. Start paying for content that does. 14-day free trial with up to £1000 in credits.
What is ShopMy? How Does It Work?
ShopMy has built a strong reputation in the creator commerce space, connecting brands with over 185,000 creators for affiliate marketing and shoppable content. Their platform is particularly well-suited for fashion, beauty, home, and lifestyle categories where product discovery drives conversions.
The platform provides solid tools for discovering creators, tracking affiliate performance, and managing collaborations at scale. Creators earn commission (typically 10-30%) when their audience purchases through trackable affiliate links. Where Burst differs is in the pricing model and content rights approach.
How ShopMy typically works
What is Burst? A Different Pricing Model
Burst is a creator content platform that takes a performance-based approach. Instead of subscription-only pricing, Burst offers both pay-per-view and commission options, plus full ad rights with every piece of content.
Creators on Burst post content directly to their own TikTok and Instagram channels, giving brands organic distribution. Brands also get full commercial rights to repurpose every piece of content in TikTok Ads, Meta Ads, and other paid campaigns.
How Burst works
When ShopMy Makes Sense
ShopMy is often a good fit when you:
- Focus on fashion, beauty, or lifestyle categories
- Want pure affiliate-only relationships with creators
- Prefer commission-only payment (no per-view costs)
- Have budget for £320-800/mo subscription fees
- Need access to 185,000+ creators
When Burst Makes Sense
Starting from £97/mo. Burst is often a good fit when you:
- Need creator content for Meta or TikTok ads
- Want full ad rights included with every piece of content
- Prefer pay-per-view pricing over subscription-only
- Have a Shopify store and want commission-based creators
- Want organic posting plus downloadable video files
- Prefer a lower monthly subscription cost
Common Questions About ShopMy and Burst
How does pricing compare between the two platforms?
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ShopMy charges £320-800/mo subscription plus transaction fees on every sale, with affiliate commissions of 10-30%. Burst starts at £97/mo after a 14-day free trial with up to £1000 in credits. With Burst, you can choose pay-per-view or commission-based pricing depending on what works for your business.
What's the difference in content rights?
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ShopMy content rights vary by agreement and are typically negotiated separately with each creator. Burst includes full commercial ad rights with every piece of creator content, so you can use content in TikTok Ads, Meta Ads, YouTube Ads, and other paid campaigns without additional licensing.
Can I use content from either platform in paid ads?
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With Burst, full ad rights are included with every piece of content - you can download video files and use them in any paid campaign. With ShopMy, ad rights depend on your agreement with individual creators and may require separate negotiation.
Which platform is better for TikTok and Instagram?
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It depends on your goals. ShopMy focuses on affiliate links and shoppable content. Burst creators post directly to TikTok and Instagram for organic reach, and you also get full rights to repurpose that content in paid ads - giving you both organic and paid distribution from the same content.
How do the creator networks compare?
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ShopMy has a larger network with 185,000+ creators, which is particularly strong in fashion, beauty, and lifestyle. Burst has 32,000+ pre-vetted creators focused on creating content for both organic posting and paid advertising use.
Which platform works better for Shopify stores?
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Both platforms work with Shopify. ShopMy is built around affiliate commissions on sales. Burst also offers commission-based pricing where creators earn from sales they generate, with the added benefit of full ad rights on all content created.
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