The Burst Kenya blog
Playbooks, creator trends and pay-per-view tips, written for ambitious Kenyan brands.
PlaybooksHow to Vet a Kenyan Influencer (and Spot Fake Followers)
How to vet influencers in Kenya: spot fake followers, read audience data, and pick creators who deliver real views. A practical checklist for brands.
Read article 22 June 2026
Pay-per-viewHow Much Does Influencer Marketing Cost in Kenya?
What influencer marketing really costs in Kenya — why flat fees are a gamble, how pay-per-view pricing works, and how to set a budget that only spends on real views.
Read article 22 June 2026
PlaybooksInfluencer Marketing in Kenya: A 2026 Guide for Brands
How creator marketing really works in Kenya in 2026 — why local content wins, what it costs, and how to pay only for the views you actually get.
Read article 22 June 2026
Creator trendsWhy Local Creators Beat Global Campaigns in Kenya
Polished global campaigns keep losing to local creators on every platform. Here's why authentic, local content wins attention in Kenya — and what it means for your brand.
Read article 22 June 2026
PlaybooksTikTok vs Instagram for Kenyan Brands: Which Should You Use?
TikTok or Instagram for your Kenyan brand? How the two platforms differ for reach, content style and audience — and how to choose, or use both.
Read article 22 June 2026
PlaybooksHow to Brief a Creator So the Content Actually Performs
A good brief is the difference between a video that flops and one that flies. How to brief creators in East Africa, what to include, and what to leave to them.
Read article 3 June 2026Get the Burst Kenya newsletter
Playbooks, creator trends and pay-per-view tips for Kenyan brands.
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