Question 1

What is Burst Creators?

Accepted Answer

Burst Creators is a pay-per-view influencer-marketing platform for Kenyan brands. You set a budget and a CPM, vetted local TikTok and Instagram creators apply, and you only pay for the real views your content earns. No cold outreach, no flat per-post fees you pay whether the post works or not.

Question 2

How does pay-per-view (CPM) influencer marketing work?

Accepted Answer

Pay-per-view means you set a CPM (the cost per 1,000 views) and a campaign budget. Your spend goes only toward the actual views creators deliver, so you never overpay for posts that underperform. It ties the cost of influencer marketing directly to results you can measure.

Question 3

How much does influencer marketing cost in Kenya?

Accepted Answer

With Burst, platform access starts at a fixed monthly fee (Burst Essential, billed annually), plus a campaign budget you choose and control. You set your own CPM and spend in KES, so the total scales with the views you want. Fully managed Done-For-You campaigns are priced higher per month.

Question 4

Which creators can I work with in Kenya?

Accepted Answer

Burst gives Kenyan brands access to thousands of vetted local creators on TikTok and Instagram, across niches like beauty, FMCG, tech and lifestyle. You review each creator's content, audience and past performance, then approve only the ones that fit your brand before any campaign goes live.

Question 5

Which social platforms does Burst support?

Accepted Answer

Burst supports TikTok and Instagram, the two platforms where Kenyan creators drive the most reach and engagement. You can run a campaign on one or both, depending on where your target audience spends their time.

Question 6

Do I approve creator content before it goes live?

Accepted Answer

Yes. With Burst, nothing is published until you approve it. You can request unlimited revisions and give feedback, and only content you sign off on gets posted automatically, so you keep full control over how your brand appears on TikTok and Instagram.

Question 7

How quickly can I launch an influencer campaign in Kenya?

Accepted Answer

Setting up a Burst campaign takes about 5–10 minutes. Kenyan creators typically start applying within 24 hours, and approved content can be live within a week. That is far faster than sourcing and negotiating with influencers one by one.

Question 8

How is Burst different from hiring influencers directly?

Accepted Answer

Hiring influencers directly means cold outreach, haggling over price, and flat fees you pay even when a post flops. Burst handles discovery, briefing, content approval, posting and real-time analytics in one platform, and ties your spend to real views rather than guesswork.

Question 9

What is the difference between Essential, Hybrid and Done-For-You?

Accepted Answer

Burst Essential lets you run campaigns yourself with access to Kenya's creators, paying only for the views they deliver. Hybrid is for brands that already have creators under contract: you bring your own roster and use Burst's automation (auto-posting, view verification and reporting) without the pay-per-view model. Done-For-You has the Burst team plan and run campaigns for you. All three include unlimited campaigns.

Influencer marketing in Kenya, explained

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