Influencer marketing for beauty brands in Kenya

Beauty is the most demonstrated category on TikTok: swatches, routines, before-and-afters. Get Kenya’s beauty creators showing your products in action, and only pay for the views you earn.

See pricing

Why creators win for beauty brands

Beauty is shown, not told, which is the native language of short-form video.

Show the result

Swatches, routines and before-and-afters prove your product works in a way no packaging shot can. Seeing is buying.

Creators are the review

A creator your customer trusts trying your product is the most persuasive review there is: recommendation and demo in one.

Reach the right faces

Approve creators whose audience matches your customer, with the female-skewed, local reach beauty brands need.

Creators ready to promote your brand

A glimpse of the Burst-vetted Kenyan creators your customers already watch. You approve every one before they post.

Watai, Burst-vetted content creator based in Nairobi

Watai

Nairobi
60.1k
avg views
86%
KE audience
Female 79%21% Male
1.2k 4.1k
followers
Glo, Burst-vetted content creator based in Nairobi

Glo

Nairobi
15.1k
avg views
74%
KE audience
Female 80%20% Male
18.6k
followers
Wagz, Burst-vetted content creator based in Nairobi

Wagz

Nairobi
6k
avg views
77%
KE audience
Female 73%27% Male
5.2k
followers
Lavy Asia, Burst-vetted content creator based in Nairobi

Lavy Asia

Nairobi
17.1k
avg views
79%
KE audience
Female 66%34% Male
16.8k
followers

What actually sells beauty products

The content formats that consistently convert for Kenyan beauty brands.

Routine and “get ready with me” features
Before-and-after transformations
Honest reviews and first impressions
Swatches, shades and how-to-apply
Unboxings and PR-haul reveals
Tips, hacks and problem-solution skits

Estimate your reach

Pick your industry and budget to see roughly how many views a campaign could bring in. You only pay for the views you actually get.

250,000 KES
50,0001,000,000+ KES
Estimated views~278,000at ~900 KES per 1,000 views for Beauty & personal care

These figures use typical industry CPMs. We set your exact CPM per campaign, and any views beyond your budget come free.

Ready to grow your beauty brand?

Get started and we'll show you the Kenyan beauty creators ready to feature your products, and what it costs to reach your customer.

See how it works

Ready to scale on a zero-risk model?

Try Burst and see how performance-based influencer marketing is a game changer