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Most brands treat a campaign like an event. It runs, the budget clears, the report lands, and everyone moves on. The video doesn't move on. It sits on the creator's profile and keeps being watched. We see this every month on Burst. A campaign marked finished in the admin keeps gathering views for weeks, because good content doesn't expire the day the budget does. People find it in their feed, on the creator's page, through a share, long after the window closed. Here's why that's a reason to run more often, not less. Each campaign keeps working after it ends, so when you run the next one it builds on reach that's still live instead of starting from a cold feed. Run regularly and the effect stacks: last month's videos are still earning while this month's are climbing. The brands that pull ahead treat campaigns as a habit, not a one-off. A single campaign that goes quiet for two months leaves all that momentum on the table. Keep them coming and every one you run pays out twice, once now and again as a running start for the next. | 
