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Black Friday is no longer a single day here. Jumia ran its 2025 Black Friday from October 31 to November 30, and according to its investor update, that month produced 3.2 million orders, 63% of everything it sold across October and November. So the season you're planning for doesn't start on November 27. It starts in three weeks. That changes the maths for every brand that wants a share of it. Shoppers spend the whole of November deciding where their money goes, and they decide with their phones in hand, watching creators they already trust. We've seen what that looks like on Burst. Yalelo ran a Black November campaign with us last year and reached 451,229 views in the middle of the rush. Brief now and your creators are filming while competitors are still writing plans. Wait, and you join the season halfway through, paying to catch up on attention you could have owned from day one. The month is coming either way. Be in it from the start. | 
