|
TikTok recently published an analysis of its own ad campaigns, and one finding deserves every marketer's attention. Creator-led ads got 70% higher click-through rates and 159% higher engagement than ads made without creators. The cost per thousand impressions was the same. Same money, far more response. It gets sharper. Ads posted from a creator's own account earned 59% more engagement and kept 16% more viewers watching to the six-second mark. People give more attention to someone they chose to follow than to a brand that turns up in their feed uninvited. This is exactly how Burst works. Every campaign runs through real Ugandan creators, posting on their own accounts, to audiences who already listen to them. Your brand gets their voice, their followers and the trust that comes with both, rather than a borrowed face in a studio ad. And because Burst is pay-per-view, your budget goes on views those videos actually earn. The approach TikTok's own numbers favour is the one we run every day. | 
