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Here's a fact that should shape how you spend. Uganda has about 2.40 million active social media users. That's close to the whole reachable audience, and it's smaller than most brands assume. When the audience is that concentrated, wasted budget hurts. Yet most influencer deals ask you to do exactly that: pay a flat fee up front and hope the post performs. If it flops, the money's gone and the views never came. Burst is built the other way around. You pay for views actually delivered, at a set rate per thousand. If a video underperforms, you haven't overpaid for it. If it takes off, you get the reach at the rate you agreed. Your budget follows results, not promises. In a huge market, a weak campaign is a rounding error. In Uganda, where every view is harder to win, paying only for real ones isn't just fairer. It's how you make a modest budget go further. Brief a campaign and pay for what it actually delivers. | 
