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You don't buy a car off a TikTok. So a car brand running a creator campaign sounds like a mismatch. It wasn't. Suzuki, through CFAO Uganda, ran a campaign on Burst with five creators inviting people to book a free test drive. It delivered 132,014 views at a CPM of 25,000 UGX, and spent its full budget of 3,000,000 UGX. Four things made it work: A clear single ask. Not "buy a car." Just "book a free test drive." One low-commitment step. Creators who fit the moment. Lifestyle and everyday creators whose audiences are exactly the people weighing a first car. A real offer attached. The free test drive gave the content a reason to exist beyond a brand mention. Local relevance. Ugandan creators, Ugandan audience, a showroom people could actually visit. High-ticket products don't need creators to close the sale. They need creators to start it, by turning a considered purchase into a small, easy first step. → Reply and we'll help you structure something similar. | 
