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The strongest single result on Burst in June came from Methia Lydia (@methia_lydia), a 29-year-old lifestyle creator based in Kampala with 102,723 TikTok followers. She's our July spotlight. Her video for the Suzuki test-drive campaign reached 40,984 views. For context, her videos usually land around 10,000. This one did roughly four times her typical reach, on a sponsored post, for a car. That's the part worth noticing. A creator's average reach isn't a ceiling. With the right brand fit and a clear, useful message, a creator can far outperform their own baseline. The campaign offered a free test drive, something genuinely worth telling people about, and her audience responded. Methia holds a 10.33% engagement rate, and her audience sits squarely in the age range a first-time car buyer falls into. The match between creator and campaign is what turned an ordinary week into her best one. If you'd like to find that kind of fit for your product, we can help. → Reply and we'll match you with the right creators. | 
