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June's campaigns had less in common with each other than usual, and that turned out to be the interesting part. Three things stood out when we lined them up. 1. Creators worked far outside the usual categories. June campaigns ran for a loan company, a car brand, and an eco-construction brand, not the food and beauty products creator marketing is known for. Fido Credit reached 162,727 views. Suzuki reached 132,014. High-consideration categories performed. 2. CPM followed the category, not the result. The eco brand ran at 20,000 UGX per 1,000 views, the car brand at 25,000, the loan brand at 30,000. The lower-CPM campaign still delivered strong per-creator views. A higher CPM doesn't mean a weaker deal. It reflects how contested the category is. 3. Within one campaign, creator output varied widely. On the Suzuki campaign, the top creator delivered around 40,000 views while others delivered far fewer. The spread is the lesson: who you pick matters more than how many you pick. If you want to apply June's lessons to your next campaign, we can help. → Reply and we'll get your next one structured. | 
