More Ugandans come online every month. Get in before your category fills up.

The Ugandan audience you're trying to reach is growing. DataReportal's latest figures show social media users up 6.7% in a year, internet users up 5.4%, and Instagram's reach up more than 19%. More people, coming online, watching video, every month.

Growing markets have a short window. Right now, most categories on Ugandan social media aren't crowded. The brands that show up consistently while that's true become the familiar name, the one creators have already worked with and audiences already recognise. The ones who wait arrive to a feed where someone else got there first.

That's the case for starting now rather than next quarter. Not because of a deadline, but because being early in a growing market compounds. Every campaign you run while your category is open builds a head start that's hard to buy back later.

If you've been meaning to test creator marketing in Uganda, the cheapest time to start was a year ago. The next cheapest is now.