A mobile money campaign reached 129,000 people through creators.
Tobias Mørch-Hansen · 7 August 2026
Mobile money is not a product people share for fun. It's practical, useful, and easy to take for granted. On paper, a tough thing to build a creator campaign around.
MTN Uganda did it anyway. Their Market by MoMo campaign ran with six creators and delivered 129,743 views at a CPM of 22,500 UGX.
What makes that work in fintech isn't a clever script. It's placement. A payment service shown by someone you follow, used the way you'd use it, stops being a corporate feature and becomes a normal part of a real person's day.
That's the move for any everyday-utility brand. You're not asking a creator to sell excitement. You're asking them to make the ordinary visible, in a setting the audience recognises as their own.
If you sell something people use rather than crave, this is the format that suits it.
