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Getting people to try a new online shop is hard. There's an app to download, an account to make, a habit to change. Plenty of reasons to keep scrolling. Jibu Uganda ran a campaign on Burst for exactly that, and it worked. Eight creators delivered 131,111 views at a CPM of 22,500 UGX, and the campaign spent its full 1,600,000 UGX budget. Four things made it land: A clear single action. Not "shop online more." Just click, order, done. One simple step. Enough creators to build momentum. Eight voices posting in the same window reinforce each other in the feed, and the reach compounds. Everyday creators, not celebrities. People whose ordering a delivery looks like something their own audience would do. Local and specific. Ugandan creators, a Ugandan shop, an offer people could act on that day. Trying a new service is a small leap. Creators are good at making a small leap look normal. → Reply and we'll help you structure something similar. | 
