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When you look at a creator, you usually see one number: followers, or maybe average views. But a creator's reach is really three numbers, and knowing the difference changes how you pick. Take one of our strong Ugandan creators. Her videos average around 28,900 views, and her median sits near 21,500. That median is the honest baseline, the result she hits on a normal day, undragged by one or two big hits. Then there's her peak. On the right campaign, she has gone well past both. That's the upside a good brand fit unlocks. Here's how to use all three. The median tells you the floor, what you can reasonably expect. The average hints at how often she spikes. The peak shows what's possible when the campaign genuinely suits her. Pick a creator on the median, so your plan sits on solid ground. Then brief them well enough to chase the peak. Judge a creator by their single best video and you set yourself up to be disappointed. Judge them by their median, aim higher, and you set yourself up to be surprised. | 
