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Meet Mellisa love (@mellisa.love65), a 21-year-old creator in Kampala who was our top Ugandan performer on Burst last month. Her standout came on S-Republiq's first campaign, a push to get people shopping on a new e-commerce platform. Her video for it reached 48,371 views, the highest single creator result on any Uganda campaign we launched in August. What makes her worth featuring is the combination behind that number. She has 556,577 followers and holds a 10.70% engagement rate, high for an account her size, which means her audience doesn't just see her posts, they respond to them. Her videos usually land near 29,000 views, so this campaign pushed her well above her own baseline. That's the mark of a good fit. The right brief doesn't only borrow a creator's reach. It lifts them past their usual numbers, and both sides win. She's a regular here too, the kind of track record that makes a creator a safer pick than a one-off name. → Reply and we'll match you with the right creators. |