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August was a quieter month than July for new launches. We lined the campaigns up anyway to see what held, and three things stood out. 1. Campaigns kept working after they ended. Two July campaigns carried on gathering views deep into August. A business-loans campaign has now passed 259,000 views, and a mobile money campaign has climbed past 201,000. A good video doesn't stop earning the day the budget does. 2. New kinds of brands showed up. An e-commerce platform and a phone-financing brand each ran their first campaigns with us. Creator marketing here is no longer just food and beauty. Categories that used to sit it out are testing it. 3. One creator usually carries the campaign. On the month's biggest new campaign, the top creator delivered close to half the views on their own. Who you pick matters more than how many you pick. None of this rests on a single brand. It's the shape of the market right now: campaigns that compound over time, a widening set of advertisers, and results that reward careful selection. → Reply and we'll apply it to your next campaign. | 
