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Every edition of the Burst Uganda newsletter, by month.
October 20263
TikTok checked its own data. Creator ads won by 70%.Same price per impression, very different results.12 October 2026Black Friday in Africa now lasts a month. It starts October 31.Jumia's ran for 30 days last year. The planning window is now.9 October 2026Your last campaign is probably still getting views right now.The reach you paid for in September didn't stop in September.5 October 2026
September 202611
The best festive creators get booked first. It's already starting.Q4 has begun. Creator calendars fill before the brands notice.8 September 2026Every August campaign, lined up. Three things we noticed.A quieter month, but the patterns were clear.8 September 2026Ugandan creators hold attention better than the global average.Why engagement rates here run higher than you'd expect.8 September 2026Q3 closes this week. The best Q4 plans start with your own numbers.Not guesses about the season. Data from what you already ran.8 September 2026September's featured creator turned a shopping app into 48,000 views.Meet Mellisa love, our top Ugandan performer from August.8 September 2026A creator has three numbers, not one. Here's how to read them.Average, median, and best. Each tells you something different.8 September 2026Independence Day is October 9. Ugandan brands own that feeling.Local pride sells in October. The lead time starts now.8 September 2026A brand new to Uganda got 105,000 views from its first campaign.Three creators, a pilot budget, and a lot to learn.8 September 2026The comments section is a focus group you didn't pay for.What a follower count hides, the replies reveal.8 September 2026Go quiet for a month and a competitor takes your place in the feed.One campaign is a start. Consistency is what holds the ground you win.8 September 2026A phone brand sold instalments through two creators. 27,000 views.Financing a phone is a considered buy. Creators still moved it.8 September 2026
August 202612
The brands that own December are briefing now.Uganda's biggest spending runs October to December. Lead time decides who's ready.23 August 2026Every July campaign, side by side. What repeated.Three patterns across a very mixed month.23 August 2026The creators who show up in campaign after campaign.23 August 2026September is a spending reset. Most brands wait until it's over.23 August 2026August's featured creator carried a social campaign to 55,000 views.21 August 2026Three July campaigns. 367,000 views. Nothing in common.19 August 2026You shouldn't pay for a view that didn't really happen.How Burst keeps fake and low-quality views off your bill.17 August 2026An online shop turned eight creators into 131,000 views.E-commerce, one week, and the full budget spent to the shilling.14 August 2026A creator with 1.4 million followers isn't 1.4 million views.What follower counts actually predict, and what they don't.12 August 2026You've paid a creator a flat fee before. Here's what you bought.A post, not a result. Pay-per-view changes which one you pay for.10 August 2026A mobile money campaign reached 129,000 people through creators.Fintech is supposed to be hard to market. Six creators proved otherwise.7 August 2026The categories creators "don’t work for" are the ones working best.A mobile money service and a menstrual health cause both cleared six figures in July.5 August 2026
July 202612
More Ugandans come online every month. Get in before your category fills up.Social users up 6.7%, Instagram up 19% in a year. The room is now.31 July 2026We looked at every June campaign on Burst. Three things stood out.The categories changed. The lessons didn't.29 July 2026Your Ugandan creator's audience isn't only in Uganda.One of June's top creators reaches almost as many people in Kenya.27 July 2026Back-to-school spending starts before the term does.Third term opens in September. The feeds fill up in August.24 July 2026July's featured creator turned a car ad into her best month.40,984 views on a single campaign video. Meet the creator behind it.22 July 2026What a creator campaign actually costs in Uganda right now.Real CPMs from June, across three very different categories.20 July 2026The best-performing Burst videos this year had one thing in common.A quick platform update, and a content tip straight from our campaign data.20 July 2026Your best creator video shouldn't stop at the creator's followers.The campaign isn't over when the video posts. That's where the value starts.17 July 2026A car brand used creators to fill test drives. Five videos, 132,000 views.High-ticket, high-consideration, and it still worked.15 July 2026The ad is landscape. The whole country is holding the phone upright.What a mobile-first, 90%-broadband market means for your content.13 July 2026In a market this size, you can't afford to pay for nothing.Uganda's online audience is smaller than you think. Here's why the model matters.10 July 2026A loan company put its message in the hands of 13 creators.162,000 views later, here's what worked in a category nobody trusts.8 July 2026
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